Meaghan Cafferty
Atlanta-based designer from the unforgiving shores of Lake Erie,
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GARDEN CITY GROUP

redesign / branding / logo design / collateral design

 Garden City Group, a legal administration org, was ready for a new look...

Garden City Group, a legal administration org, was ready for a new look...

 But without completely abandoning some of the brand elements they had come to love.

But without completely abandoning some of the brand elements they had come to love.

 We gave them a brighter blue and a custom, friendly lowercase typeface.

We gave them a brighter blue and a custom, friendly lowercase typeface.

 And alluded to the old mark with a subtle tie-in to the blue arrow.

And alluded to the old mark with a subtle tie-in to the blue arrow.

 This project was completed while at Hothouse, Inc. 

This project was completed while at Hothouse, Inc.