When Carly, the founder, approached me about designing the identity, she had one goal in mind: empowerment. But in a country where women made up about 20 percent of lawyers and 8 percent of judges in 2015, it's not easy. How can we empower women to change how they are seen in their communities? We needed a mark that conveyed confidence, strength, and hope. So I turned to the past to see how it’s been done before.
I decided to illustrate an Afghan woman in a way that would portray stature and importance, just like the emblematic bust sculptures and portraits we often see on postage and currency.
The new identity was applied to various pieces of collateral, the portrait being the focal point throughout.
Achieving gender equality in Afghanistan will be enormously difficult and a lengthy process. But organizations like GGF and the AIBA are making the long road ahead feel less daunting by empowering women, in Afghanistan and around the world, to go far in their careers and life choices.
To learn more about Girls Going Far, click here.