Meaghan Cafferty
Atlanta-based designer from the unforgiving shores of Lake Erie,
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GIRL TALK

branding / logo design / collateral design

 Girl Talk is a non-profit mentoring program, aimed to empower young girls.

Girl Talk is a non-profit mentoring program, aimed to empower young girls.

 They needed a new identity that would appeal to sponsors as well as their audience, middle school girls.

They needed a new identity that would appeal to sponsors as well as their audience, middle school girls.

 The new branding pulled inspiration from the heart and speech bubble icons, both found in their old mark.

The new branding pulled inspiration from the heart and speech bubble icons, both found in their old mark.

 A series of different G's are paired with the heart icon, a nod to the org's diverse make-up and important message of inclusivity.

A series of different G's are paired with the heart icon, a nod to the org's diverse make-up and important message of inclusivity.

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