We crafted our findings into a storyboard that could be filmed entirely in an IHG hotel room. We relied on props found in the room, and what we couldn’t find, we made (including the towel swans!). We also did background research on all of IHG’s brands and subtly tied each one into the video, in a relevant way.
Videographer Roger Okamoto was the third member of our small but mighty team. We snuck cameras, lights, and a suitcase full of props into our hotel room and shot the entire video in less than a day. We loved the end result so much that our agency decided to incorporate this technique for future pitches to come.