Meaghan Cafferty
Atlanta-based designer from the unforgiving shores of Lake Erie,
 We crafted our findings into a storyboard that could be filmed entirely in an IHG hotel room. We relied on props found in the room, and what we couldn’t find, we made (including the towel swans!). We also did background research on all of IHG’s brands and subtly tied each one into the video, in a relevant way.

WE'RE GONNA BE FRIENDS

Art Direction / Concepting / Prop-making 

This video was created while at Hothouse Inc., a small agency in Atlanta, Georgia. We were pitching to a pretty big (like, global big) client, IHG. They own over a dozen hotel brands including Holiday Inn and Intercontinental Hotels. As Art Director, I was responsible for collaborating with Creative Director, Ted Harbourt, to come up with a way to show IHG how excited we were about the potential partnership. So we asked the question internally, “What is it that Hothouse is excited to do together with IHG?”

 We crafted our findings into a storyboard that could be filmed entirely in an IHG hotel room. We relied on props found in the room, and what we couldn’t find, we made (including the towel swans!). We also did background research on all of IHG’s brands and subtly tied each one into the video, in a relevant way.

We crafted our findings into a storyboard that could be filmed entirely in an IHG hotel room. We relied on props found in the room, and what we couldn’t find, we made (including the towel swans!). We also did background research on all of IHG’s brands and subtly tied each one into the video, in a relevant way.

 Videographer Roger Okamoto was the third member of our small but mighty team. We snuck cameras, lights, and a suitcase full of props into our hotel room and shot the entire video in less than a day. We loved the end result so much that our agency decided to incorporate this technique for future pitches to come.

Videographer Roger Okamoto was the third member of our small but mighty team. We snuck cameras, lights, and a suitcase full of props into our hotel room and shot the entire video in less than a day. We loved the end result so much that our agency decided to incorporate this technique for future pitches to come.